Hedge acquires Postlab

Hedge, the fast media transfer and back up software company has acquired Postlab.

If you aren’t familiar with Postlab, it allows teams of editors to collaborate on Final Cut Pro X projects with version control, file sharing and commenting.

Over the last few years, Postlab has grown into a widely used platform, but I’ve never been able to really focus on it. Even with Felipe taking care of helping users out and creating tutorials, I’ve been wanting to be able to put all my energy into Postlab for quite a while now. Hedge makes it possible for me to do just that, and a lot more – they’ve built a full team around Postlab, taking my original vision to a whole new level.”

Jasper Siegers

Postlab looks to be a good acquisition for Hedge. Backups were a logical starting point for Hedge, but they always had plans to move in other directions. Postlab is a workflow simplifier that lives right between creating backups and archiving your media when done. The unobtrusiveness of Postlab and its lack of vendor lock-in aligns well with Hedge.

So what will change for Postlab?

The new Postlab will be a cloud service for solo users, teams, and organizations, and an on-premise solution will also available. The new platform will of course support Final Cut Pro X, but won’t be limited to it.

Postlab users have been very vocal about what direction they would like to see the software take. The setup of Postlab needed to be simplified, and together with Hedge, that step has already been completed. Postlab is also focusing on deeper Frame.io integration, support for other NLEs, and a proxy workflow.

The current open-source version of Postlab, requiring you to run your own infrastructure, stays available. The new Postlab, however, won’t be open-source. Postlab was open source because it was funded by a National non-profit broadcaster, and didn’t cost them anything as you had to set up your own servers. With Postlab Cloud, this is of course very different.

For the last couple of months, Postlab has been steadily building a new platform which is going live at the end of April as a concierge service. Until opening the doors for everyone later this year, Postlab taking on FCPX teams of 5+ users. For those interested, please email [email protected].

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