IMAX will be showcasing new AI-powered VisionScience technology at NAB 2025 that is aimed at delivering superior visuals for live streamed content.
These innovations leverage IMAX VisionScience, the company’s proprietary AI-powered visual enhancement platform, which the company claims will be able to deliver richer visuals and significantly increase viewer engagement, regardless of the viewing device or platform.
While premium on-demand content frequently features 4K HDR, many live productions remain limited to lower quality image delivery. IMAX’s VisionScience technology is said to directly address this gap, providing broadcasters and streaming platforms with powerful tools to bring live content to the highest visual quality standards in real-time.
This development builds on technology used to deliver high-profile live events in IMAX locations around the world, including the NBA Finals in China and the Summer Games in Paris. At NAB 2025, IMAX will showcase how its technology enhances real-time visual clarity, brightness, and overall viewer enjoyment, whether streamed directly to consumers or distributed via cloud-based platforms.
Additionally, IMAX will participate in the NAB Sports Summit, a three-day event exploring innovation in sports, media, and technology alongside industry leaders such as AWS, NFL, and Microsoft. As live sports continue to attract massive global audiences across streaming, television, and social platforms, IMAX remains committed to pushing boundaries and redefining standards for live-streamed visual experiences.
