![Screenshot 2024 01 16 at 9 48 38](/wp-content/uploads/2024/01/Screenshot-2024-01-16-at-9.48.38-740x416.png)
DZOFilm has dropped the price of its Pictor S35 Cine Zooms. You can now purchase kits for $1,640 USD less than they used to be and individual lenses for hundreds of dollars below what their retail price was.
![Screenshot 2024 01 16 at 9 38 46](/wp-content/uploads/2024/01/Screenshot-2024-01-16-at-9.38.46-740x279.png)
![Screenshot 2024 01 16 at 9 38 58](/wp-content/uploads/2024/01/Screenshot-2024-01-16-at-9.38.58-740x277.png)
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![Screenshot 2024 01 16 at 9 39 24](/wp-content/uploads/2024/01/Screenshot-2024-01-16-at-9.39.24-740x265.png)
![Screenshot 2024 01 16 at 9 39 30](/wp-content/uploads/2024/01/Screenshot-2024-01-16-at-9.39.30-740x285.png)
![Screenshot 2024 01 16 at 9 39 38](/wp-content/uploads/2024/01/Screenshot-2024-01-16-at-9.39.38-740x265.png)
![Screenshot 2024 01 16 at 9 39 46](/wp-content/uploads/2024/01/Screenshot-2024-01-16-at-9.39.46-740x269.png)
![Screenshot 2024 01 16 at 9 39 52](/wp-content/uploads/2024/01/Screenshot-2024-01-16-at-9.39.52-740x251.png)
![Screenshot 2024 01 16 at 9 40 00](/wp-content/uploads/2024/01/Screenshot-2024-01-16-at-9.40.00-740x285.png)
![Screenshot 2024 01 16 at 9 40 07](/wp-content/uploads/2024/01/Screenshot-2024-01-16-at-9.40.07-740x230.png)
![Screenshot 2024 01 16 at 9 40 14](/wp-content/uploads/2024/01/Screenshot-2024-01-16-at-9.40.14-740x261.png)
DZOFilm announced the Pictor S35 20-55mm T2.8 and 50-125mm T2.8 zooms back in July 2020 and the 14-30mm T2.8 in April 2021. Last year they added the 12-25mm T2.8 Pictor Zoom to the lineup.