Sony’s new BRAVIA 3 II LED TV is being touted as bringing a cinema-like experience into the home through enhanced brightness, color, and smart AI features. It is available in sizes ranging from 43″ to 100″.
Key features
- Dolby Vision and Dolby Atmos.
- See over a billion lifelike colors with XR Triluminos Pro
- Experience smarter picture optimization with the XR Processor and AI scene recognition
- Watch older content look clearer with XR Clear Image AI upscaling
- See smoother, blur-free motion during sports, action scenes, and gameplay with Motionflow XR
- Access movies included with your TV on SONY PICTURES CORE in IMAX Enhanced and Pure Stream quality
- Hear clearer TV sound with less distortion from X-Balanced Speakers
- Adjust your soundbar directly from the TV’s Quick Settings menu.
- Control playback and volume directly from your Bluetooth headphones
- Find what to watch faster with Gemini on Google TV
- Stream to your TV easily with Apple AirPlay 2
- Cast content from your devices with Google Cast
- Ask Gemini hands-free to watch and control with your voice.
- Enjoy clear, distraction-free viewing with Anti-Glare Screen technology that reduces glare from windows and ambient lighting

Powered by the XR Triluminos Pro, the TV is claimed to be able to produce over a billion real-world colors.
The XR Processor is said to use AI technology to analyze footage in real-time, which is claimed to result in improved brightness, contrast, and overall detail.
Gamers can enjoy 4K120 support, providing seamless motion and instant response for smoother gameplay.

The BRAVIA III features X–Balanced Speakers and support for Dolby Atmos/DTS: X.
Pricing & Availability
The new Sony BRAVIA III is now available. It starts at $599.99 USD for the 43″ and goes up to $3,099.99 USD for the 100″.













