Philip Bloom and Formatt Hitech launch Bloom Gold Diffusion Filter

The new Bloom Gold diffusion filter series is the result of a creative collaboration between Philip Bloom and the filter experts at Formatt-Hitech. This specially formulated range of screw-in diffusion filters is designed to remove the digital edge to images from modern cameras and lenses while having a subtle warming effect.

No Filter
No Filter
With Bloom Gold Filter

Philip states why he wanted to create the diffusion filters with Formatt-Hitech: “Cameras and lenses are so good these days but the images they make can be sterile and characterless. I’ve been using diffusion filters for many years and never found a solution I was quite happy with, so I decided to make my own with Formatt-Hitech.”

3 way filter demo

Each filter is crafted out of Schott B270i optical glass and is hand-finished in the UK. Philip specifically chose to work with Formatt-Hitech because of their excellence in optical quality heritage.

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Diffusion Strenght

The Bloom Gold diffusion filters are offered in 1/8, 1/4, and 1/2 strengths and 49mm, 67 mm, 72mm, 77mm, and 82mm sizes with an anti-reflective filter ring. Formatt-Hitech’s cinema filters are more commonly found as larger 4×4 and 4×5.65 sizes, so offering these as high-grade round filters instead allows them to screw onto common stills and smaller cinema lenses easily.

Having the choice between 1/8th, 1/4, and 1/2 gives the user tunability. The filters are available in a choice of ring finishes with either a traditional black or opulent gold appearance. The glass and effect of both versions are the same.

Purchasing Info

The Bloom Gold filters range in price from $87.50 USD each for the 49mm filters to $140 USD each for the 82mm versions. You can now order from the Formatt-Hitech website in the US and UK.

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