This is big news. Adobe is acquiring Frame.IO for $1.275 billion. Frame.io has 1 million users and Adobe states that half of Frame.io users also use Adobe Creative Cloud products. What this means for Adobe is tighter integration into the applications.
Upon close, Frame.io co-founder and CEO Emery Wells and co-founder John Traver will join Adobe. Wells will continue to lead the Frame.io team, reporting to Scott Belsky. The deal is expected to close during the fourth quarter of Adobe’s 2021 fiscal year and is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently.
On Adobe’s Blog, they wrote the following:
Once the deal closes, the Frame.io team will join the Creative Cloud team, which is already laser-focused on bringing seamless collaboration to the creative world. Over the last few years, for instance, we’ve launched Creative Cloud Libraries, which help teams share creative ingredients – from fonts and colors to vectors and images. We’ve rolled out Cloud Documents in Photoshop, Illustrator, and XD, allowing customers to easily share their work with collaborators and stakeholders. And we’re making it much easier for stakeholders to review and share comments directly in our desktop products. The addition of Frame.io enables us to provide cloud-first collaboration for video and brings in a world-class team to help us unlock new possibilities.
Combining the Frame.io and Creative Cloud teams will bring exciting innovation to video creators. We plan to deeply integrate Frame.io into Premiere Pro, our industry-leading video editing application. Longer term, we have ambitious plans to bring advanced collaboration and groundbreaking technology, including expanded use of artificial intelligence, to video production and make every creator and creative team more collaborative and productive. And the innovation won’t be limited to Creative Cloud applications. With the addition of Frame.io, Creative Cloud’s commitment to enable collaboration across all stakeholders of creativity extends beyond Adobe’s applications to the growing number of third-party applications across the creative ecosystem.
We expect this transaction, which is subject to regulatory approvals and typical closing conditions, to be completed in the next few months. Until the deal is final, each company will continue to operate independently.
If you want to read more, Frame.io CEO Emery Wells has written a detailed piece over on the Frame.io blog.
“With this acquisition, we’re welcoming an incredible customer-oriented team and adding Frame.io’s cloud-native workflow capabilities to make the creative process more collaborative, productive, and efficient to further unleash creativity for all.”Scott Belsky, Chief Product Officer and Executive Vice President, Creative Cloud
“Frame.io and Adobe share a vision for the future of video creation and collaboration that brings together Adobe’s strength in video creation and production and Frame.io’s cloud-native platform, We’re excited to join Adobe to continue to drive video innovation for the world’s leading media and entertainment companies, agencies, and brands.”Emery Wells, Frame.io co-founder and CEO
What does this mean for Frame.io customers that are not using Adobe products? good question. Frame.io states they are not going away and will keep offering the service.
The changes you’ll see will be additive to existing capabilities; you can expect to see deeper integration with Premiere Pro and other Adobe products. They will also continue their commitment to invest in other partner integrations including Final Cut Pro, DaVinci Resolve, and AVID Media Composer.