Sony Releases Interchangeable-Lens Vlog Camera ZV-E10 for Vloggers

ZV E10 vlog

The new Sony ZV-E10 was designed for video-centric users that want the stills camera style plus video for Vlogging. The camera has a 24.2-megapixel APS-C sensor and has an interchangeable E mount.

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Similar to streaming platforms the ZV-E10 has “Background Defocus” that can smoothly switch between a blurred and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted and of course a flip-out screen

Video Features

  • Internal 4K movie recording through full pixel readout without pixel binning
  • High bit-rate XAVC S™ codec at 100Mbps when recording 4K
  • Slow & Quick Motion
  • High-speed full HD recording at 120 fps
  • Interval Shooting for stunning time-lapse videos
  • Hybrid Log-Gamma (HDR) / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3

The new camera features 4K (QFHD: 3840 x 2160) video shooting and Slow Motion with high picture quality (FHD 120p). Electronic image stabilization with Active Mode for stable video recording even while walking and shooting hand-held.

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The camera records in XAVC S 4:2:0 8-bit between 60-100 Mb/s depending on what resolution you are capturing. It can output 4:2:2 8-bit over HDMI.

Unlike a lot of other budget entry cameras, the ZV-E10 doesn’t have a 29min 59sec recording limit.

ZV E10 vlog salad

Sony states the ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high-quality audio for clear sound recording.


Since the ZV-E10 is primarily for vlogging so audio is important. The camera includes an internal Directional 3-Capsule Mic, which enables the ZV-E10 to capture clear sound recordings. It also comes with a windscreen to reduce wind noise. For expanded audio options, the ZV-E10 includes a Digital audio interface via Multi-Interface (MI) Shoe and a mic jack to connect an external mic. The camera has a headphone jack for monitoring.
Audio output timing can also be set for Live or Lip Sync.

Live Streaming

ZV E10 stream

The ZV-E10 supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class). The ZV-E10 also allows users to connect to a power supply via USB cable while live streaming for longer usage. For added convenience, the user can assign this function to a custom button to start streaming instantly.

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While vlogging with a stills camera is popular I wonder if a high-quality iPhone 12 Pro is smaller and just as good. 😀

Price and Availability

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The new ZV-E10 will be available in black and white at the end of August for approximately $700.00 USD. A kit featuring the ZV-E10 camera and E PZ 16-50mm F3.5-5.6 OSS power zoom lens will also be available at the end of August and will be sold for approximately $800.00 USD. In Japan, it will be available from the 17th of September.

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