By contributing editor Chuck Fadely in New York:
PhotoPlus Expo 2013: News Shooter looks at the full-frame Sony Alpha 7 camera from Chuck Fadely on Vimeo.
We take a look at the new Sony Alpha 7 24-megapixel full-frame E-mount camera and find out why it’s better than it’s sibling, the Alpha 7r, (a 36-megapixel version) for video. At PDN PhotoPlus Expo, Sony’s Drew Temple gives us the rundown on the camera, which bears a family resemblance to the NEX 7. The Alpha 7 should ship by December with a price of $1700.
Edit – Early evidence from Andrew Reid over on EOSHD.com suggests that the A7r may actually have a better video image than the A7. Check them out here. Bear in mind that these are not retail samples and final image quality may change before sales start.
Update – Here are some shots of menu screens on the Sony A7. The menus are a huge improvement over the NEX series of cameras and they give you a lot of control over both the image and the camera. Picture styles, which can be customized, apply in video mode.
![Without the optional XLR pack, audio levels are set through a menu. You can program buttons so you can get to it reasonably quickly.](https://www.newsshooter.com/wp-content/uploads/2013/10/Sony-A7-manual-audio-control-600x393.jpg)