Today, Adobe and NVIDIA have announced a strategic partnership, which, in their words, will reinvent creative and marketing workflows with the power of AI. Adobe is making this key announcement just two days after it agreed to a $150M tettlement to resolve allegations of hiding fees and preventing consumers from easily cancelling software subscriptions.
Today, Adobe and @nvidia announced a strategic partnership to reinvent creative and marketing workflows with the power of AI. Adobe’s creative and marketing technology, combined with NVIDIA’s research and accelerated computing, will come together to develop next-generation… pic.twitter.com/a57xSq98K8
— Adobe (@Adobe) March 16, 2026
According to the statement from Adobe, its creative and marketing technology, combined with NVIDIA’s research and accelerated computing, will come together to develop next-generation Firefly models and creative, marketing, and agentic workflows to deliver best-in-class creative precision and control.
Key POINTS OF THE PARTNERSHIP
- Adobe will use NVIDIA’s advanced computing technology and libraries to deliver the next generation of foundational Adobe Firefly models that offer best-in-class precision and control for creativity and marketing pipelines.
- Adobe and NVIDIA will collaborate to deliver breakthrough agentic creative and marketing workflows for content, campaign and production speed.
- Adobe will build a cloud-native, brand identity-preserving 3D digital twin solution purpose-built for marketing, built on NVIDIA Omniverse libraries.
- Adobe Firefly Foundry to integrate NVIDIA’s advanced computing and AI technologies to power enterprise‑grade custom AI that delivers commercially safe content at scale.
The partnership will bring together Adobe’s creative and marketing workflows, models, and technology, and NVIDIA’s open models, libraries, research, and accelerated computing. With the ever-increasing demand for content and generative AI reshaping creative and marketing workflows, this partnership makes sense.
The new models will be built on NVIDIA’s advanced computing technology and tap into NVIDIA CUDA-X, NVIDIA NeMo libraries, NVIDIA Cosmos open models, and NVIDIA Agent Toolkit software to enable the interactive, high-quality creation customers expect.
“Content creation is exploding, and our partnership with NVIDIA is grounded in a shared vision to reinvent creative and marketing workflows with the power of AI,” said Shantanu Narayen, chair and CEO, Adobe. “As AI transforms how marketing teams and media and entertainment studios work, Adobe and NVIDIA will bring together our Firefly models, CUDA libraries into our applications, 3D digital twins for marketing, and Agent Toolkit and Nemotron to our agentic frameworks to deliver high-quality, controllable and enterprise-grade AI workflows of the future.”
“AI is giving every industry the ability to redefine what’s possible. For more than 20 years, NVIDIA and Adobe have partnered to push the boundaries of design and creativity. Today, we are taking that partnership to a new level — uniting our research and engineering teams to accelerate Adobe’s beloved applications with NVIDIA CUDA and jointly build state-of-the-art world foundation models that reimagine creativity and transform customer experiences.”
Jensen Huang, founder and CEO, NVIDIA
Adobe and NVIDIA will collaborate to deliver agentic creative and marketing workflows for content, campaign, and production speed. Adobe will explore NVIDIA Agent Toolkit software and NVIDIANemotron open models to power these agentic workflows.
Adobe and NVIDIA will also work together on NVIDIA NemoClaw, an open source stack that simplifies running OpenClaw always-on assistants more safely, with a single command. As part of the NVIDIA Agent Toolkit, it installs the NVIDIA OpenShell runtime, a secure environment for running autonomous agents and open source models like NVIDIA Nemotron.
In partnership with NVIDIA, Adobe is launching a cloud-native, brand identity-preserving 3D digital twin solution (public beta). The solution creates virtual replicas of physical products that act as permanent digital identities for marketing and commerce experiences. Integrating NVIDIA Omniverse libraries into Adobe technologies, the collaboration expands support for 3D digital twin workflows built on OpenUSD for marketing content automation.
Adobe will also harness NVIDIA AI infrastructure, AI libraries, services, and models to accelerate and optimize every layer of its AI-powered tools across creativity, productivity, and customer experience, including Adobe Acrobat, Photoshop, Premiere Pro, Frame.io, Adobe Firefly Foundry, Adobe GenStudio, and Adobe Experience Platform.
With Adobe Firefly Foundry, Firefly’s AI models are claimed to be deeply tuned with a company or IP owner’s unique, proprietary brand or franchise content. Adobe Firefly Foundry will integrate NVIDIA’s advanced computing and AI technologies to power enterprise‑grade custom AI.
In response to this news, Adobe’s stock price rose slightly. NVIDIA’s stock price was also slightly up.
