RED reassures users & customers after Nikon acquisition

RED has put out several posts across social media channels to reassure users and customers that there will be no immediate change to customer support and warranties after its acquisition by Nikon.

We figured we'd clear the air. We're excited about the future and remain fully committed to our products, the RED brand, our team, and our customers. There are no changes to product support, warranties, or policies.
Keep Creating. pic.twitter.com/bBEebFwWAF
— RED Digital Cinema (@RED_Cinema) March 22, 2024

Here is what they said: ‘We figured we’d clear the air. We’re excited about the future and remain fully committed to our products, the RED brand, our team, and our customers. There are no changes to product support, warranties, or policies. Keep Creating.’

It still remains to be seen what the future will hold as we don’t know what Nikon’s plan is for RED.

By Matthew Allard ACS

Matthew Allard is a multi-award-winning, ACS accredited freelance Director of Photography with over 30 years' of experience working in more than 50 countries around the world.

He is the Editor of Newsshooter.com and has been writing on the site since 2010.

Matthew has won 49 ACS Awards, including five prestigious Golden Tripods. In 2016 he won the Award for Best Cinematography at the 21st Asian Television Awards.

Matthew is available to hire as a DP in Japan or for work anywhere else in the world.