Canon has announced the PowerShot V10 which is being squarely targeted at Vloggers and entry-level content creators. According to Canon, it is a product that is aimed at those users who want to step up from using a smartphone, but don’t want something as large as a mirrorless hybrid.
The PowerShot V10 utilizes a 1″ CMOS sensor and it has a 6.5mm (19mm equivalent) fixed focal length lens, however, there are three digital zooms options you can also use; 1.5x, 2x and 3x. The aperture of the lens is F2.8.
- Wide angle lens focal length 6.6mm (35mm equivalent focal lengths are 18mm in stills and 19mm in video mode), f/2.8 maximum aperture
- Movie recording in 4K UHD at 29.97/25.00 fps and Full HD at 59.94/50.00 fps
- Face-tracking AF
- Smooth Skin movie shooting mode
- Large stereo microphone
- Tilt-up screen
- Built-in stand (easy tilt adjustment up to 30 degrees)
- Connectivity: Wi-Fi, Bluetooth, Webcam [UVC/UAC]
The PowerShot V10 is designed to be an all-in-one solution and it incorporates a built-in stand, a 2″ flip-screen monitor, and onboard microphones. It can also do streaming to several social media platforms when combined with your smartphone. Additionally, it has the ability to be connected via USB-C to a computer so it can be used as a webcam.
The PowerShot V10 can record up to UHD 30p and HD at up to 60p. All this is done to a MicroSD card. According to Canon, it can only record in UHD at 23.98p or 30p. There doesn’t seem to be any way of recording 25p. Perhaps this is just a mistake in the specifications listing.
The camera can record for up to 1 hour, but if you are using the Smooth Skin Movie Mode (which I will talk about further down) it is limited to 5 minutes.
To appeal to the market it is being targeted at, the PowerShot V10 features basic controls and it was primarily designed to be used in auto modes, however, you can make some manual adjustments. Below are the Modes that are available:
- Auto Movie Mode
- Movie IS Mode
- Smooth Skin Movie Mode
- Manual Exposure
It doesn’t come as any surprise that Canon had included one of those Skin Movie Modes that influencers will want to use.
The camera does have Face Tracking and Frame AF capabilities and 14 Movie Color Filters. There is ND that can be used, but as far as I am aware it is a fixed amount that can’t be changed. The PowerShot V10 can take both stills and video.
The camera has a 1/4-20″ thread on the bottom for attaching to a tripod, etc. as well as a place to put a strap. The PowerShot V10 features an internal battery that needs to be charged via USB-C. There is also a micro HDMI port and a 3.5mm mic input.
The PowerShot V10 weighs in at 211g / 7.44 oz. and it is 130.7mm / 5.11″ tall. While this does make it shorter than most iPhones, it is considerably thicker and won’t be as easy to carry around in your pocket, etc.
You can use the Canon Connect App on a smartphone to link up with the PowerShot V10 if you want to live stream to social media platforms such as YouTube and Facebook.
Yes, there are more and more content creators appearing every day and I know companies are eager to get a slice of that market, but I personally don’t see why a lot of people would choose this over using their existing smartphone. The quality of smartphones has gotten so good, that if you want to step things up you need to move to something like a mirrorless hybrid with interchangeable lenses.
Price & Availability
The Canon PowerShot V10 will be available from June 11th in either black or silver for $429 USD.