ARwall ARFX StudioBox is a turnkey solution designed to enable professional filmmakers and solo creators to get started in Virtual Production.
We caught up with ARwall to talk to them about ARFX StudioBox at NAB 2023.
ARFX StudioBox and the ARFX App are the results of a seven-year development process. ARFX StudioBox and the ARFX App seamlessly integrate with smart devices (currently iOS, Android is coming soon) without the need for costly, additional tracking hardware. This allows creators to use their existing mobile devices, with TVs or projectors as backdrops, to create in-camera XR illusions that previously took professional experience and gear to achieve. While this is certainly not going to replace a large volume, it does bring the same type of technology to a far bigger user base.
ARFX StudioBox consolidates every piece of the Virtual Production puzzle into one place, enabling filmmakers to customize their color, lighting, and camera settings in just a few minutes. You don’t need any in-depth coding, game engine, or 3D design experience. Instead, creators choose from a marketplace of professionally designed and lit scenes integrated into the app, with curated backdrop vistas, a powerful color lab, and many unique filmmaking cheat tools. According to ARwall, it’s like having an entire studio’s backlot available for filmmakers to shoot on.
The ARFX product ecosystem is a result of over 100 Virtual Production deployments by the ARwall team, most notably for Nightflyers (2018, NBCUniversal / Netflix) and the Emmy-winning Muppets Haunted Mansion (2021, Disney / The Muppet Studio), for which ARwall served as the Virtual Production effects department. In 2020, ARwall launched the first prosumer-focused line of Virtual Production tools and software, and has since enjoyed a close relationship with independent creators around the world.
Price & Availability
ARwall ARFX StudioBox will retail for $4,499 USD. The license for the virtual plates that are included is $749 USD per year.