SmallHD introduces FOCUS 7 monitor

With the popularity of the FOCUS 5″ version, SmallHD now adds to the line up with a 7″ version FOCUS 7. The FOCUS 7 is also a touchscreen monitor that is priced very competitively for independent filmmakers and small production teams.

Affordable is the key when compared to a 702 Bright at $1,368.72, the FOCUS 7 is approximately half the price at $699. With the lower price will also come some lost features, namely no SDI input and one HDMI input without an output.

The screen is a 1000nit daylight viewable IPS touch panel that is full HD 1920×1080. It can handle 4K signals up to 30p.

SmallHD FOCUS 7 Back

The FOCUS7 has two Sony L Series battery slots for extended use.

SmallHD FOCUS 7 Bottom HDMI input

Real-time 3D LUTs, monitor profiles, and screen overlays can be loaded via a full-size SD card slot. Audio output is also available using the monitor’s stereo headphone jack. Unlike the FOCUS 5, the FOCUS 7 uses a full-size HDMI input

SmallHD FOCUS 7 on gimbal 2

The FOCUS 5 was the first monitor to actually have a usable mount beyond just a ball head. The FOCUS 7 has a 7-inch SmallHD Tilt Arm that is sold separately and is available in the FOCUS 7 Gimbal Accessory Pack, the 7-inch Tilt Arm provides a simple and convenient way to mount the FOCUS 7 on-camera or on-gimbal.

SmallHD FOCUS 7 on gimbal

SmallHD Focus 7 Specifications 

Panel Type IPS Touchscreen
Resolution 1920×1200
Pixel Density (PPI) 323
Aspect Ratio 16:9
Active Area 7.0″
Brightness 1000 nits
Color Gamut 75% DCI-P3
Color Depth 10-bit processing
Viewing Angle 160 Degrees
Backlight Type White LED
Temperature Adaptive Color No

Input Signal Types/Formats
3G-SDI Not Supported
HD-SDI Not Supported
SD-SDI Not Supported
HDMI Supports UHD-1 4K at 30/29.97 @ RGB 444 8bit, YCC 444 8bit, YCC 422 12 bit & 24/23.98 @ RGB 444 10/8 bit, YCC 444 10/8bit, YCC 422 12 bit, YCC 4:2:2, 8/10/12 bit color in RGB & YCC 4:4:4, 1080p60, 1080p59.94, 1080p50, 1080p30, 1080p29.97 1080p25, 1080p24, 1080p23.98,1080i120, 1080i119.88, 1080i100, 1080i60, 1080i59.94, 1080i50, 720p120, 720p119.88, 720p/100, 720p60, 720p59.94 , 720p50, 720p30, 720p29.97, 720p25, 720p24, 720p23.98, 480p59.94, 480p60, 480p100, 480p119.88, 480p120, 480p239.76, 480p240, 576p50, 576p100, 576p200, 480i59.94, 480i60, 480i119.88, 480i120, 480i239.76, 480i240, 576i50, 576i100, 576i200
Component Not Supported
Composite Not Supported
Audio HDMI

Output Signal Types/Formats
3G-SDI Not Supported
HD-SDI Not Supported
SD-SDI Not Supported
HDMI Not Supported
Component Not Supported
Composite Not Supported
Audio Stereo Out (headphones)

Connector Type
HDMI Full Size HDMI Input
Audio ⅛” Stereo mini-jack
Power In 2x Sony L-Style Battery slots
Power Out Barrel (3.5mm outer, 1.1mm inner), for powering camera via battery adapter cables
USB 1x Micro-USB

Primary Control Interface Capacitive Touchscreen
Record/Capture Capture Tool

Data I/O
Storage SD Card for Image Capture / Overlay, LUT Loading, Firmware Upgrades
Wireless Compatible with SmallHD BTR1 Wireless Remote


Connector Type 2x Sony L-Style Battery slots
Voltage 6.0 – 8.4V
Recommended Power Supply Battery Only Device
Overload Protection Yes
Battery Chemistry Li-ion
Output Voltage (VDC) Mirrors Input Voltage from battery
Battery Capacity (mAh) 2000mAh – 6300mAh
Battery Charging Time (hours) Monitor does not support the charging of batteries

Compliance CE
Operating Temperature 32F to 158F
Height 4.69″ (11.91cm)
Width 1.1″ (2.79cm)
Depth/Length 6.92″ (17.58cm)
Weight (Packaged) 28oz (793.79g)
Mount Points (4) ¼-20 thread points (bottom, left & right side, back)

Pixel Zoom (type) 2x & 4x with smooth pan via pinch zoom gesture
Frame Guides Preset Aspect Ratios & Customizable
DSLR Scale Canon 5DMkii & Canon 7D
Custom Scale Underscan Only
Anamorphic De-Squeeze 1.33x, 1.5x, 1.66x, 2.0x
Image Rotate(Manual/Automatic) Automatic or Manual Control
Image Flip (Manual/Automatic) Automatic or Manual Control
Focus Assist (Colors) User Adjustable Color Style and Intensity
Peaking User Adjustable Intensity
False Color Spectrum, Arri Style and Fully User Customizable
Zebra Dual – User Configurable
Waveform Luma & RGB Style, Fully User Customizable w/ Region of Interest Highlighting
Vectorscope Yes
RGB Parade Fully User Customizable
Histogram Luma & RGB Style
Horizon Indicator No
Image Capture With Dedicated Button and Image Gallery
Custom LUTS Loadable as Looks on Pages or as Systemwide Color Calibration via the settings menu
LUT Import Via SD Card or USB Storage Device
Image Overlay Opacity Slider and Blink Setting
Blue Only No
Audio Meters Up to 8 channel

I’ve said this before, a monitor is just a monitor but the software it has makes it a tool (of course, the quality of the display is important too). SmallHD OS3 is very good and gives the shooter a ton of tools to get the right exposure as well as focus. The FOCUS 7 is available now for $699 USD.

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