Kinefinity to bundle SCRATCH with all cameras worldwide

By technical editor Matt Allard:

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ASSIMILATE, makers of digital workflow and post-production tools have partenered with Kinefinity to deliver advanced digital filmmaking solutions to to owners of Kinefinity cameras. The collaboration equips filmmakers with a streamlined all-in-one solution for 2D/3D productions. Kinefinity users will be able to capture high-resolution material and then use SCRATCH tools for on-set data management and dailies, full post production – conform, color grading, versioning, compositing, finishing, and mastering. A key component of the partnership is the commitment to provide localised tutorials and technical support to the Chinese market.

Kinefinity has also become a global reseller of ASSIMILATE’s SCRATCH product line. I think this is a good move by Kinefinity and should help streamline their cameras workflow, as well as give the brand more global exposure. For ASSIMILATE is gives them good access to the ever expanding and growing Chinese market.

The below video was shot on the KineMAX 6K in 6K KRW at 6fps and 25fps and 4K KRW at 50fps. It was edited in FCPX and graded in Scratch v8.2. You can download the original version here: http://www.kinefinity.com/shots-kinemax-6k-berlin/?lang=en

Special Pricing Bundles and Availability
Kinefinity is offering an exceptional Kinefinity-SCRATCH bundle for new customers, worldwide, as of April 1, 2015: Purchase a KineMINI 4K or KineMAX 6K camera and receive one SCRATCH product license (one-year subscription) for FREE!

Kinefinity-SCRATCH solution bundles are available immediately from Kinefinity. Kinefinity is also offering prior Kinefinity camera owners special pricing for the purchase of SCRATCH. In addition, Kinefinity is offering all of their camera customer the ability to acquire further SCRATCH licenses at a highly discounted price. To learn more about the product bundles and special offers, email [email protected].

Separately, the current global pricing for SCRATCH 8.3 is
• One-year rental license at $650.00 USD,
• Permanent license (including first-year maintenance/support at $3,000.00 USD.

This from Kinefinity:
“In expanding our range of cameras, features, and options for our customers, we believe they will greatly benefit from the addition of a proven, real-time post-production workflow that supports our 4K/6K imagery, and this is SCRATCH,” stated Jihua Zheng, CEO at Kinefinity. “And both companies are aligned in their commitment to respond to the global needs of the digital cinema market today — value-priced high-quality cameras and tools.”

This from ASSIMILATE CEO Jeff Edson:
“It was key to ASSIMILATE to find the right partner in China to work with for localization of product and support . The Kinefinity-SCRATCH collaboration brings a significant change to the Chinese filmmaking landscape. The combined Kinefinity-SCRATCH solution offers price/performance value that opens the doors to quality filmmaking for a broader range of creative professionals in China, and the viewing audience will enjoy a greater choice of high-quality content.”

The Kinefinity-SCRATCH Advantage
• Image capture with a high-quality Kinefinity 4K or 6K camera.
• One software tool for on-set production through the entire post-production workflow ensures a consistent look throughout the pipeline.
• No need to buy, learn and integrate multiple disparate applications.
• Only SCRATCH supports the KineRAW codec.
• For a full list of options, features and benefits, visit www.kinefinity.com.

The latest SCRATCH V8.3 supports the KineRAW(.krw) codec, which together offer users the complete Kine + SCRATCH solution, from 4K/6K image capture through full post production.

About Kinefinity
Kinefinity™ is the brand of professional digital cinema products, including KineRAW cameras, KineMAG SSD, KineKIT accessories, KineStation transcoding software, KineGrip sidegrip, and more. The KineRAW cameras and related products are designed, developed, and assembled in China by a team with passion, concentration, vision and technical background in high-performance astronomy camera design. To learn more about the full Kinefinity product line of cameras, visit www.kinefinity.com.

The Kine cameras and related products are value-priced digital cinema cameras that enable a wider range of filmmakers with the advantage of digital RAW material for creating high-quality films and videos. We welcome industry partners who can join us in providing a superior filmmaking experience for our clients, as well as responsive technical service and support. To learn more visit www.kinefinity.com.

ASSIMILATE Inc. is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and 2D/3D independent feature films, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and OS X, are the heartbeat of today’s most demanding digital post-production and dailies workflows. The SCRATCH product line equips directors, DPs, on-set DITs and post-production artists with the state-of-the-art, cost-effective, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets.

SCRATCH is the most comprehensive tool for 2D/3D digital cinema and episodic television productions. SCRATCH supports multiple formats, including ARRI RAW, KineRAW, Sony F5/55/65 and Cyber Shot s700, Phantom, Panasonic Varicam 4K, Canon C300/C500, Canon 3DGoPro, as well as enhanced support for all RED cameras, at all resolutions. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline.

In Europe you can purchase Kinefinity products through their European distributor Michel Juknat Innovative Technologies or in the US from TeamRokit, International.

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