By Dan Chung and Sarah Li
PCHood is a Chinese company that has been around for a while making monitor hoods for LCD screens and laptops. They have recently started marketing video products as well under the Cinematics brand name. The company sell a Mattebox that has gained popularity in budget film making circles as well as a range of DSLR rigs and an electronic follow focus. New for the show was an adapter to make stills lenses look more like a Cine lens and a portable workstation with built in sunshade and wireless HDMI transmitter/receiver.