In the FUJIFILM GFX ETERNA 55 Development story No.4, they go into detail about the product design of the camera.
The GFX ETERNA 55 is a large-format camera, but FUJIFILM wanted to design it to stay as compact as possible. It needed to be highly practical, but not too big.
Matthew Allard is a multi-award-winning, ACS accredited freelance Director of Photography with over 35 years' of experience working in more than 50 countries around the world.
He is the Editor of Newsshooter.com and has been writing on the site since 2010.
Matthew has won 51 ACS Awards, including six prestigious Golden Tripods. In 2016 he won the Award for Best Cinematography at the 21st Asian Television Awards.
Matthew is available to hire as a DP in Japan or for work anywhere else in the world.
