Hollyland has unveiled its new Lyra 4K UHD Webcam, which was designed to be a professional webcam at a consumer-accessible price point.
We first saw a prototype of the Lyra at IBC 2025 in Amsterdam.
It features a 1/1.5” CMOS sensor, and it is being targeted at creators, streamers, educators, and remote professionals. Hollyland claims that it provides mirrorless-level quality and easy usability to everyday content creation.
Key features
- 1/1.5″ CMOS Sensor | 4K30 Video
- 48 kHz/24-Bit Hi-Fi Audio
- AI Tracking & Auto Framing
- Intelligent Noise Cancellation
- Direct Mic Connection
- USB-C 3.0 Interface
- Magnetic Clip Mount
- HollyStudio Pro Control
1/1.5” CMOS Sensor
A lot of the consumer webcams on the market have small image sensors, poor low-light performance, and compressed sound quality. The Lyra is claimed to directly address these shortcomings.
The 50MP 1/1.5” CMOS sensor has a light-sensitive area significantly larger than that of competing models in the same price range.

It comes with a lens that features a F1.8 aperture, and you can output up to 4K30 UHD. It also supports 1080p at 60 frames per second.
Built-in Hollyland LARK A1 wireless microphone receiver
The Lyra features a built-in Hollyland LARK A1 wireless microphone receiver, which allows users to directly pair it with a LARK A1 transmitter for cable-free audio. Its built-in omnidirectional microphone system records at 48 kHz/24-bit, and it utilizes smart AI noise reduction.
PDAF

The Lyra webcam uses advanced PDAF for fast, accurate autofocusing. Compared to traditional contrast-detection autofocus, PDAF calculates phase differences in one step for ultra-fast focusing.
AI Features

A built-in AI tuning system automatically adjusts brightness, contrast, and exposure based on the environment, while Hollyland’s proprietary green-screen algorithm is claimed to reduce post-production and setup costs. AI tracking and automatic framing keep subjects centered, even during movement, while an optional beauty mode is said to subtly refine appearance. When privacy is essential, a physical rotating lens cover instantly disables the camera, adding an extra layer of security.

You can pre-save commonly used Lyra webcam angles, like speaker portraits, product close-ups, and whiteboard views. During meetings or live streams, you can quickly switch to your preset angles with a single click, saving valuable setup time.
Up to 4K 30p Capture

The Lyra is not just a tool for online meetings, but also a versatile, multi-scene content creation device. It can capture up to 4K30 video clips during live streams or video calls. With HollyStudio software, users can easily fine-tune settings.
Price & Availability

The Hollyland Lyra 4K UHD Webcam will be available globally starting November 11th through the Hollyland Store, Amazon, and authorized retailers, for $149 USD.

The Hollyland Lyra UHD 4K Webcam Streaming Bundle with LARK A1 Wireless Microphone (Black) is $159 USD.
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