Insta360 has entered the drone game with the announcement of a new brand called Antigravity. They are stating that Antigravity is going to redefine the drone industry as it’s the world’s first drone to feature true 360 capture, an immersive flight experience, a sub-249g form factor, and 8K resolution. Before you get too excited, this is a tease of an upcoming product that won’t be formally announced until August.
The below announcement certainly contains a lot of colorful marketing terms, but it will be interesting to see what the actual product is like.
At the heart of Antigravity’s design philosophy is the concept of 360 immersive flight. The brand aims to own this space completely, and replace the technical complexity inherent in both drone flying and 360-degree videography with expressive, story-first experiences that are easy to master yet exceptionally powerful.
After years of quiet development, the technology is ready to support a new kind of drone experience. This drone is set to revolutionize the industry, introducing several world-firsts in drone design that enable pilots to experience and capture the world in ways that weren’t possible before.
The upcoming drone has been designed to reflect Antigravity’s commitment to building a product ecosystem with a unique personality, meaningful features, and a clear sense of purpose. To ensure that Antigravity drones are used solely for exploration and storytelling, all drones will include smart safety features such as payload detection to prevent misuse or unauthorized modifications.
Antigravity drones are said to be made for people with bold ideas but with limited time to learn complex flight controls and aerial content creation. Insta360 states that it’s for anyone who’s ever wanted a drone, but felt it would be too big of an investment for something they may never be able to use to its full potential.
The company wants to prioritize ease of use. Potential buyers don’t need experience, and they don’t need a checklist. While the rest of the industry is designing products for experts, Antigravity is claiming to be building drones for everyone: beginners, experts, and everyone in between.
Through the Antigravity Hub, the company’s co-creation program, enthusiasts and community members are invited to help shape the future of Antigravity’s products and features.
Antigravity’s first drone will be unveiled in August 2025. More information is available at www.antigravity.tech.
