Amagi’s Newspulse is an Agentic AI platform that watches live news broadcasts and scans VOD libraries, automatically identifying individual stories and then repackaging them as social-ready clips, vertical videos, and news bulletins.
A lot of young people don’t own TVs, and they rely directly on social media for news. It makes sense for traditional broadcasters to want to reach those audiences on digital platforms or risk ultimately losing them entirely. Asking editors to repurpose traditional content for social media platforms is additional work that also increases operating costs.
Newspulse was designed specifically to help solve these issues. It is a single, unified platform that handles the full pipeline, from broadcast ingest to social publishing. It scans live feeds in real time, identifies individual story segments, and converts each one into publish-ready content for digital channels.
As an example, when breaking news happens, Newspulse instantly captures the moment and the story. Rather than applying a static centre-crop, the AI is claimed to dynamically track on-screen subjects, lower-thirds, and graphics to intelligently reframe the video into multiple aspect ratios (16:9, 9:16, 4:5, 1:1). At the same time, it generates platform-specific captions, post information, and publishes the tailored clips directly to the newsroom’s digital endpoints. All of this happens in a matter of minutes, without an editor needing to do anything. The platform does allow users to check the content for greater editorial control. Newspulse can also sequence a series of these stories to generate news bulletins of varying lengths.
According to the company, the AI operates entirely within these guardrails, ensuring that autonomous formatting aligns with the network’s brand identity and values.
Amagi Newspulse is currently in limited availability testing with select newsroom partners, with general availability expected in June 2026.
