On this weeks Go Creative Show, host Ben Concoli talks to Grant Singer, who was named “the best music video director in the world” by Stereogum in 2016. Grant has directed visually stunning music videos for artists including The Weeknd, Skrillex, Lorde, Ariana Grande, Taylor Swift and many more. He’s also directed some of the most engaging advertisements circulating today. Ben and Grant dive deep into music video and commercial industry, discussing securing clients, managing agency relationships, the expectations of record labels and how sometimes the biggest pop stars allow the most creative freedom.
You can listen to the full episode above
A directors creative process
The challenges and rewards of working with celebrities
Balancing the artists wishes with the record labels demands
Working with a director of photography to get the look you want
Grant’s focus on color pallets
Helping an artist speak to their audience through a video
and much much more!