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IBC 2013: Arri Amira – the documentary camera redefined?

By site editor Dan Chung:

IBC 2013: Arri Amira documentary camera from Dan Chung on Vimeo.

We went hands on the new Arri Amira today at the IBC show and made this video of product manager Marcus Duerr. Arri claim their camera it is the ‘new documentary style camera’ with ‘Pick up > Shoot’. Having played with the camera a little I can say that I found it incredibly intuitive – anyone who is familiar with traditional ENG cameras is going to be at home with the Amira.

Video shot and edited by Clinton Harn.

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Below is a showreel from the camera posted by Arri:

AMIRA Showreel from ARRI Channel on Vimeo.

And a brief product tour video:

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Posted on September 13th, 2013 by Dan Chung | Category: Arri Amira |

One response to "IBC 2013: Arri Amira – the documentary camera redefined?"

  1. marklondon Says:
    September 13th, 2013 at 5:07 pm

    is it just me or is that pretty much the greatest ENG/Doco/TV drama camera ever built? :-)
    My guess? $35k.

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