By site editor Dan Chung:
We went hands on the new Arri Amira today at the IBC show and made this video of product manager Marcus Duerr. Arri claim their camera it is the ‘new documentary style camera’ with ‘Pick up > Shoot’. Having played with the camera a little I can say that I found it incredibly intuitive – anyone who is familiar with traditional ENG cameras is going to be at home with the Amira.
Video shot and edited by Clinton Harn.
Below is a showreel from the camera posted by Arri:
And a brief product tour video: