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NAB2013: Vincent Laforet talks mobility, money and Mōvi

Reported by Jonah Kessel

NAB 2013: Vincent Laforet talks mobility, money, and MōVI from Dan Chung on Vimeo.

Jonah Kessel talks to Vincent Laforet and Tabb Firchau from Freefly Systems about MōVi, a stablization system that Laforet calls “game changing.” Laforet had been building hype on his web site in the weeks before NAB 2013 about the device. With the announcement of the system, Laforet released a new short film titled “MoVi” with an accompanying behind the scenes.

On his blog, Laforet writes, “This launch has been as much, if not more fun, than the Reverie / Canon 5D mkII for me and Freefly systems!”

While no one seems to be contesting the amazing footage, the comments section of Laforet’s blog are representative of an industry wide discussion happening: Is this product really a game changer?

Freefly describes their product as:

A handheld 3-axis digital stabilized camera gimbal, so advanced, it redefines the possibilities for camera movement. The heart of the gimbal is Freefly’s proprietary high performance IMU and brushless direct drive system. The gimbal is 100% custom designed in-house by our engineering team. No compromises were made to accommodate off-the-shelf brushless motors, motor drives or IMUs. Creating the gimbal from scratch allowed Freefly to precisely execute our vision for the next generation of stabilized camera gimbals. In creating this camera gimbal, we aim to empower a new era of stabilized cinematography. Freefly MōVI – “The New Moving Picture.”

Preorders for the system are expected to go on sale tonight with a $3,000 deposit and will ship in the fall of 2013. Smaller and larger models are also in the works.

See Freefly’s web site here and Laforet’s videos below.

MōVI BTS from Vincent Laforet on Vimeo.

MōVI from Vincent Laforet on Vimeo.

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Video by Chuck Fadely and Rick Macomber.

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Posted on April 8th, 2013 by Jonah Kessel | Category: Mōvi, Steadicam |

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